Project
Build a campaign around the vintage Crest identity of the 1950’s and activate it during the Reds Opening Day Parade.
This project was completed while at Landor Associates in Cincinnati Ohio with a very talented and capable team.
Deliverables
Photography
Visual Identity
Typography Design
Event Activation
Brand Building
Exposure
Initial photography approach
Applying graphic components to photography
Photograph of retro pack paired with vintage photography
Custom “Smile” type to mimic “Crest” logo
Install day—weatpaste poster
Day of event