Project
Problem Space
Navigating the evolving facets of speculative design through an intelligible graphic system.
Speculative Design:
Addressing challenges and opportunities of the future. Those practiving Spec. Des. tend to look 5–10 years ahead, and speculate on how things could be and what futures they want or dont want based on specific scenarios.
Solution
The graphic system revolves around key components and understandings of speculative design—designing for the future ︎ within contemporary constraints ︎. The simple shape language compliments the refined color pallet and enables the typography to stand clear and understood. The interaction between different shapes creates a kinetic impression on the overall system.
Deliverables
Visual Identity
Promotional Material
Conference Material
Swag Bag
Awards
Directors Choice Award—DAAPWORKS 2019